Business confidence high following FMN new Dealer Strategy
Lagos, Nigeria; June 19, 2019.
FMN unveiled its new business partner strategy and rewarded key dealers for their patronage
and performance at a grand gala event last night in Lagos. The event which was attended by
over 500 guests, culminated in the handing over of 17 trucks to the top performing dealers. The
top 5 Dealers were celebrated with the special award of 30-ton trucks and trailers which further
expands their business model with primary distribution capability.
In a manner that has become synonymous with FMN, business partners and key dealers from
across Nigeria were celebrated and acknowledged for their loyalty and contributions to the
FMN business.
This year’s conference theme and subject of a business review, “Breakthrough partnering for
growth,” looked back at the rich and unique heritage the company shares with its partners and
reinforced the continued commitment towards mutual profitability and growth.
The conference commenced with an interactive session, where FMN outlined its strategy on
delivering sustainable and consistent growth while working closely with dealers and partners
to overcome and solve common business challenges.
Devlin Hainsworth, MD, Foods division, at FMN, commented:
“After nearly sixty years of doing business in Nigeria, we can say that there are very few
companies in Nigeria today, who understand the business environment as we do. FMN has a
culture of winning, that is backed with a robust portfolio of quality products many bearing the
Golden Penny name, and sound consumer and market fundamentals that are necessary to drive
sustainable future growth. “
He continued:
“What makes us different is our long-term and innovative approach to partnership. We have a
dynamic and interdependent relationship with our Trade Partners and this has resulted in the
sustained growth of our businesses. This is an exciting and challenging time and we are totally
committed to evolving the relationship that we enjoy with our partners. The breakthrough lies
in how we think and act together with our partners. We are now more actively engaged in
jointly identifying business opportunities downstream and then unlocking these for mutual
benefit and greater customer and consumer satisfaction. We will build further on this approach
and with other innovative ideas to ensure future success.”
Paul Gbededo, Group Managing Director, FMN commented:
“Our success story as the leading consumer business in Nigeria, will not be complete without
our esteemed dealers and partners who form an integral part of how we are achieving our
purpose of feeding the nation every day.’ As we continue to look towards the future, our aim is
essentially to promote stronger ties with our partners, because we know that the sustainability
and future growth of our business depend on it.”
He adds:
“The rewards that we are presenting to the dealers today, will in addition to recognizing their
performance, greatly impact their businesses and spur them on for further growth and
profitability.”
- End –
About Flour Mills of Nigeria Plc
Incorporated in September 1960 and quoted on the Nigerian Stock Exchange since 1978, Flour
Mills of Nigeria (FMN) Plc. is one of Nigeria’s leading food and agro-allied companies. With a
broad basket of food products, an iconic brand “Golden Penny” and robust pan-Nigerian
production, distribution, and supply chain network, FMN is a fully integrated and diversified
food and agro-allied group.
The FMN group strives in its mission to “Feed the Nation, Everyday” through its five core food
value chains: Grains, Sweeteners, Oils and Fats, Proteins, and Starches. FMN creates value
along the entire food chain with its “farm-to-table” model by providing inputs and know-how
to farmers, aggregating and sourcing crops and raw materials to supply its world-class
processing facilities across Nigeria, and distributing its innovative food brands to its customers.
19 Jun 2019
Breakthrough Partnering for Growth, FMN looks to future success with its Trade Partners.